Baker Events
Privacy Policy
Last updated: 10 November 2026
Who we are
Baker Events is a trading name of Shadow Events Ltd, a company registered in England and Wales (company number 12426999). Shadow Events Ltd organises and sells tickets for live entertainment events.
For privacy enquiries, contact jsbaker1@hotmail.com.
Information we collect
When you book tickets, we collect your name, email address, event details, number of tickets and booking information.
We also record whether you have agreed to receive marketing emails, including the time of that consent.
How we use your information
We use booking information to process purchases, issue tickets, communicate important event information and provide customer support.
We send promotional emails only where you have chosen to receive them, subject to applicable law.
Payments
Payments are processed by SumUp. Payment information is handled through its payment services. We retain relevant transaction and booking records but do not need to store your full payment-card details.
Marketing emails
If you tick the optional marketing box, we may share your email address with Mailchimp to manage event announcements, offers and mailing-list subscriptions.
New subscribers may receive an email asking them to confirm their subscription. You can unsubscribe using the link included in marketing emails.
Service providers
We use service providers including Cloudflare for website and booking infrastructure, SumUp for payments, and Mailchimp for optional marketing. We may also use an email delivery provider to send tickets.
These providers may process personal information in other countries, subject to applicable data-protection safeguards.
How long we keep information
We keep booking records for as long as reasonably necessary for event administration, accounting, legal obligations and resolving disputes. Marketing information is retained while needed to manage subscriptions, preferences and unsubscribe requests.
Your rights
Depending on applicable law, you may request access to, correction or deletion of your personal information, object to certain processing, or withdraw marketing consent.
Contact jsbaker1@hotmail.com to make a request. You can also complain to the Information Commissioner's Office (ICO).